We proudly support University of Iowa student-athletes through NIL contributions and scholarship efforts. By channeling the energy of game day into meaningful backing, we help athletes succeed both on and off the field, celebrating their commitment while investing in their futures.

We partner with organizations to raise funds for critical needs. Support goes towards health-related causes like cancer support and pediatric care, to food insecurity, shelter programs, and more. Every dollar raised helps build a stronger, more compassionate Iowa City and surrounding community.

Each season, we welcome individuals and families impacted by the causes we support to join the Rose Club for a memorable, joy-filled tailgate experience. It’s our way of turning Hawkeye hospitality into heartfelt connection— bringing smiles, support, and shared celebration.

At every home football game, our tailgate isn’t just about fun; it’s about making a difference. Each week, we highlight a different cause or charity, with themed fundraising activities, donation opportunities, and community engagement that bring purpose to every kickoff.